Let's face it: basic forms are boring. If you want a successful, high-performing form on your site, you'll need to adapt your forms to your specific needs. Whether your requirements are to send your form entries to a spreadsheet, schedule calendar events, or one of the other millions of possibilities, you'll need a way to connect each piece of the puzzle together.
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Google’s algorithm updates are shaping web design in new and unexpected ways.
According to Moz, Google releases minor updates roughly 500-600 times each year, but it’s the major updates that have the most impact for web designers and developers.
Last year, for example, Google warned that any sites without HTTPS would be marked as “not secure,” which would inevitably lead to a lowered search engine results page (SERP) ranking. This left many devs scrambling to make their sites secure after the announcement.
Their latest update may have an even bigger impact for developers and designers, however, as it impacts every aspect of design, from layouts and images all the way to form design.
Here at Gravity Forms, we proudly help websites build forms for a multitude of purposes. Of those various purposes, the most common use for any WordPress form plugin is to create a contact form. Contact forms are a staple for any website, and nearly every website on the planet has at least one (we'd even be willing to bet that if other planets have websites, they probably have contact forms on them too).
Well, we've seen quite a few contact forms over the years on all kinds of WordPress sites, and we can say without a doubt that they're not all made equally. Thanks to our experience with powering forms on millions of WordPress sites, we've become a bit of an expert in the field of making efficient and beautiful contact forms.
So what goes into making a contact form that drives high conversions and is a pleasure for the user? Keep reading and we'll show you exactly how to make the perfect contact form!
Gravity Forms v2.3.2 is now available via automatic update and the downloads page.
For complete details on what is new in Gravity Forms v2.3.2 see the changelog below. If you have not already upgraded to v2.3, be sure to read the Gravity Forms v2.3 release announcement before upgrading.
Forms are designed to be filled out.
Whether it’s a simple contact form or a complicated checkout process, forms should convert.
According to MarketingSherpa, ecommerce conversion rates should fall around 5% (here’s how to measure your form conversion rates) and landing page conversion rates should be around 13.28% for B2B and 9.97% for B2C forms.
Are your forms hitting those numbers?
If not, it could be the result of a some common mistakes that are keeping users from doing what they need to do. Here are a few of the biggest form mistakes that could be hurting your conversions.
Gravity Forms v2.3.1 is now available via automatic update and the downloads page.
For complete details on what is new in Gravity Forms v2.3.1 see the changelog below. If you have not already upgraded to Gravity Forms v2.3, be sure to read the release announcement before upgrading.
You will probably never have a 100% conversion rate for your forms. That’s okay.
There are a surprisingly large number of things that can impact whether or not someone successfully completes one of your forms.
Opt-in forms, for example, can be negatively impacted by things like form placement on a landing page or a poorly-written headline.
In the case of ecommerce forms, something you can’t control like shipping prices might prevent users from completing the purchase process. Even button color or using the wrong font can hurt your conversions.
You’ll never win them all. But you should be winning some, right?
At what point do you start to ask, “Is this a good enough conversion rate or should I fix my form?”
These days, hospitals have just as many online as they do offline. With multiple hospitals, clinics, colleges and research institutes, as well as over 22,000 employees, UF Health is no exception. Combine that with over 1,500 sites across a multiple WordPress Multisite installations, and you have quite the technological challenge to keep everything moving smoothly.
We always love to hear about how people are using Gravity Forms in large-scale, mission-critical environments. Today, I had the pleasure of chatting with one of the University of Florida Health's senior developers: Chris Wiegman to get a better understanding of the unique challenges they face every day, and how UF Health uses Gravity Forms to solve those problems.
What makes a customer abandon their online cart?
The answer to that question can be complicated. There are many reasons that someone might stop in the middle of the checkout process and never come back.
Some of those reasons are outside of your control.
Things like not having enough shipping options (or no free shipping) or product prices being too high can send a customer packing before they hit “Confirm Order.”
But in some cases, the issue isn’t with the product at all. It’s entirely with the checkout process itself.
